What do I actually pay, and when?
You pay the monthly fee for the plan you choose up front: $137 for Single Operatory, $297 plus AI usage for Full Practice, or $747 for Multi-Location. The $797 one-time build fee is invoiced only after your site is live and you have confirmed you are satisfied with it.
What exactly do I get for the monthly fee?
A complete dental practice website, built for your practice type, with a page for every treatment, location pages, insurance and financing pages, the booking request form connected to your practice management system or CRM, 5 revisions a month, 2 researched articles a week, Cloudflare hosting, a domain and ongoing management. The Full Practice plan adds the AI Engine and the Multi-Location plan adds the Content Engine.
What counts as a revision, and what happens after five?
A revision is any change request you send, with no limit on how much goes into one. 5 are included every month. After that each additional revision is a flat $20, with no hourly billing anywhere. Every revision is completed within 2 to 5 working days.
What is the AI usage charge on the Full Practice plan?
The $297 monthly fee covers the AI Engine itself. The minutes, messages and carrier fees it uses are billed at cost each month on top, itemized so you can see exactly what was used. There is no markup on usage and no minimum.
Is there a contract or can we cancel any time?
There is no contract beyond the month. To cancel, email us at least 2 business days before your next invoice date, during business hours (9:00 to 17:00 Central, Monday to Friday, excluding US public holidays). A message outside those hours counts from the start of the next business day, so a weekend email does not give 2 business days of notice for a Monday or Tuesday invoice. With valid notice no further invoice is raised; with late notice the next invoice is charged and cancellation takes effect at the end of that month. If you cancel before the build starts, the build fee is never charged.
Can we start on one plan and move to another?
Yes. Most practices start on Single Operatory or Full Practice and move up when they add the AI Engine or a second location. A plan change takes effect from your next billing date and there is no second build fee.
Where is the site hosted and what is included?
On Cloudflare's global network, with SSL, CDN, DDoS protection and unmetered bandwidth included in the monthly fee. There is no hosting bill, no SSL bill and no bandwidth overage, ever. Because the site is static there is no database or admin login to be attacked and no plugins to break.
Can we keep our existing domain?
Yes. We point the new site at the domain you already own and manage the DNS for you, so nothing changes for patients or for your email. If you do not have a domain, one is included free for as long as your plan is active, registered in your practice's name through Cloudflare Registrar or Spaceship, and it stays yours.
What happens to our current site and its search rankings?
We map every page on your current site to a page on the new one and set up redirects so nothing that ranks today points at a dead page. The new site launches with the same domain, faster pages, more treatment pages and correct structured data, which is the usual starting point for rankings to improve rather than fall.
Who writes the articles and what are they about?
Our writers research and write 2 articles a week on the Single Operatory and Full Practice plans and 3 a week on Multi-Location, each 2,500 to 3,200 words, on the questions patients search before booking: first visits, what a crown involves, aligners compared with braces, what to do about a chipped tooth. Every article cites its sources, is general information rather than advice, and can be reviewed by you before publishing.
What does the AI Engine actually do for a dental practice?
On the Full Practice and Multi-Location plans it answers questions about your practice, hours, treatments, insurance and financing on the website, by SMS, on Messenger and on Instagram, and turns the conversation into a booking request with the same fields as the form. It is scripted from your own pages, never gives dental advice, and hands anything clinical to a person at your practice.
Which practice types do you build for?
General and family dentistry, pediatric dentistry, cosmetic dentistry, orthodontics, implant and restorative practices, oral surgery, periodontics and endodontics, from a single operatory to a multi-location group. Each practice type gets its own page structure, treatment set, booking form fields and referral pages where they apply.