A general dentistry website that books the whole family
A general dentistry website earns new patients by giving every treatment its own page, answering the insurance question before the call, and turning the visit into a booking request the front desk can confirm in one call back.
What usually goes wrong for general dentistry practices
Four problems we see on most general dentistry websites we replace.
- One "Services" page lists cleanings, crowns, root canals and whitening in a row, so nothing ranks and nothing gets read.
- The insurance page is a logo strip with no explanation, so every new patient call starts with "do you take my plan?"
- The contact form emails a shared inbox and the front desk finds the request two days later.
- Hours, hygienist changes and the new-patient offer are out of date because editing the site means calling the old agency.
The pages your site will carry
Each one its own page, written in your voice and reviewed by you, with the booking request at the end.
- 1Home
- 2New patients (what to expect, forms, offer)
- 3Hygiene and cleanings
- 4Fillings, crowns and bridges
- 5Root canals and extractions
- 6Emergency dental visits
- 7Insurance and financing
- 8Meet the team and location
Family booking request
The booking request form lets a parent request appointments for more than one family member in one go, with the reason for each visit, the insurance carrier and preferred days. The request is pushed to your practice management system or CRM and the front desk confirms the slots by phone or text.
It is a request, not a confirmed appointment. Your front desk confirms every one.
Three ways to run it
Every plan carries the pages and the booking request above. The build fee of $797 is invoiced only after launch.
- Single OperatoryThe website, fully managedLive in 7 days
- Full PracticeEverything, plus the AI EngineLive in 10 days
- Multi-LocationEverything, plus the Content EngineLive in 15 days
Questions from general dentistry practices
Do we really need a separate page for every treatment?
Yes. A page per treatment is what lets a patient searching for "crown near me" or "emergency dentist" land on a page that answers their question, and it gives search engines a page worth ranking. One long services list does neither.
Can the site show our new-patient offer?
Yes. The new patients page and the home page carry your current offer, and swapping it is a normal weekly update. We do not invent offers; the wording and any figure come from you.
Will the booking request work with our practice management software?
We connect the form to your practice management system by API, Zapier or Make where it accepts external requests, and to your CRM in every case. New-patient requests are tagged separately so the coordinator sees them first.
How do you handle content about treatments without giving dental advice?
Every treatment page is written as general information about what the visit involves at your practice, reviewed by you before it goes live, and carries a clear line that it is not a diagnosis or a treatment plan. We are a website company, not a dental practice.
See it built for general dentistry
A live walk-through, on your screen, of the site your practice would get, with the family booking request wired the way your front desk wants it.